LumaVida delivers care across five clinical centres plus a digital-and-membership platform, together covering the entire female healthcare lifecycle. Each centre both serves a distinct clinical need and cross-refers within the LumaVida ecosystem, a fertility patient becomes a maternity patient, a maternity patient a gynaecology and later a longevity patient, so that the Group owns the relationship across decades. The profiles below set out each centre’s role and contribution.
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CENTRE 1 Obstetrics Centre MotherPath™ — the pregnancy journey |
The Obstetrics Centre delivers the LumaVida MotherPath™ pregnancy-care programme: pre-conception counselling, pregnancy confirmation, ultrasound scanning, high-risk pregnancy and diabetes-in-pregnancy management, hypertension monitoring, antenatal education, birth planning and postpartum recovery. Deliveries are performed in partner private hospitals. Maternity is the emotional heart of the brand and a powerful entry point into the LumaVida lifecycle, a positive pregnancy experience anchors a decades-long patient relationship.
- Programme: MotherPath™ — pre-conception through pregnancy, birth planning and postpartum.
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CENTRE 2 Gynaecology Centre General & advanced women’s health |
The Gynaecology Centre spans general women’s health, annual wellness examinations, Pap smears, HPV screening, and menstrual and hormonal disorders, and advanced gynaecology, including endometriosis, fibroids, ovarian cysts, pelvic-pain management and minimally invasive surgery (performed in partner hospitals). This is the highest-volume clinical centre and the backbone of the consultation and screening revenue.
- Services: wellness exams, Pap/HPV screening, endometriosis, fibroids, minimally invasive surgery.
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CENTRE 3 Fertility & Reproductive Medicine LumaVida Fertility+ |
LumaVida Fertility+ offers fertility assessment, ovulation management, IVF through laboratory partnerships, egg preservation, male-fertility referrals and genetic counselling. Fertility is a high-value, fast-growing and severely under-served market, only 10–13% of South Africa’s assisted-reproduction need is met, but it is also the most specialist-constrained service, dependent on scarce reproductive-medicine subspecialists and embryology partnerships. It is a strategic differentiator, pursued through partnership to manage the supply constraint.
- Services: fertility assessment, IVF partnerships, egg preservation, genetic counselling.
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CENTRE 4 Women’s Longevity Clinic LumaVida 35+ Programme |
The Women’s Longevity Clinic, the LumaVida 35+ Programme, is a unique differentiator focused on menopause management, bone health, cardiovascular risk, hormonal optimisation, nutrition and lifestyle medicine. It extends the patient relationship well beyond the reproductive years into healthy ageing, capturing a large and under-served demographic of women aged 35 and over, and adding preventive, subscription-friendly revenue that is less cyclical than maternity.
- Focus: menopause, bone & cardiovascular health, hormonal optimisation, lifestyle medicine.
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CENTRE 5 Gynae Oncology Programme Screening & early detection |
The Gynae Oncology Programme provides cancer screening, early detection and referral pathways, with surgical oncology delivered through partnerships. Cervical, ovarian and breast-adjacent screening is a critical preventive-health service and a natural extension of the gynaecology and wellness offering. Delivered through a partnership model, it deepens LumaVida’s clinical credibility and its role across the full spectrum of women’s health.
- Model: screening, early detection, referral and surgical-oncology partnerships.
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CENTRE 6 Digital & Membership Platform LumaVida App & Wellness Membership |
Cutting across every centre is the LumaVida digital platform, the App (pregnancy tracker, booking, records, AI health assistant, nutrition, specialist messaging) and the Women’s Wellness Membership. At R299 a month, the membership bundles annual screening, online consultations, health tracking and priority appointments, targeting 10,000 members nationally. It is the Group’s recurring-revenue engine and its most powerful acquisition-and-retention tool, though reaching 10,000 members is an ambitious target central to the plan.
- Platform: LumaVida App + Wellness Membership (R299/month), recurring, technology-enabled care.
The service model in summary
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Centre |
Core offering |
Revenue role |
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1 Obstetrics (MotherPath™) |
Pregnancy care; deliveries via partners |
Lifecycle entry point |
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2 Gynaecology |
Wellness, screening, advanced gynae |
Highest-volume — core consultations |
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3 Fertility+ (Reproductive) |
Assessment, IVF partnerships, egg freezing |
High-value; specialist-constrained |
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4 Longevity (35+) |
Menopause, bone, cardio, lifestyle |
Extends relationship; preventive |
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5 Gynae Oncology |
Screening, early detection, referral |
Clinical credibility; preventive |
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6 Digital & Membership |
App + R299/month membership |
Recurring subscription revenue |