Mainstreet Junction Business Plan — Key Assumptions
Every volume, margin, cost, capital and funding assumption behind the model, stated so a funder can test each one independently.
Key Assumptions
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- Overview & contents
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. How Fuel Retail Economics Actually Work
- 3. The Business and Its Revenue Streams
- 4. Market and Site Analysis
- 5. SWOT and Competitive Position
- 6. Regulatory Pathway and Licensing
- 7. Operations Plan
- 8. Management and Organisation
- 9. Capital Requirement and Funding Structure
- 10. Financial Projections
- 11. Break-Even Analysis
- 12. Debt Service and Working Capital
- 13. Investment Returns
- 14. Sensitivity and Scenario Analysis
- 15. Risk Management
- 16. Implementation Timeline
- 17. Exit Options for Investors
- 18. Key Performance Indicators
- 19. Key Assumptions
- 20. Conclusion
- A. Appendix A: Consolidated Financial Summary
- B. Appendix B: Capital and Depreciation Schedules
- C. Appendix C: Funding and Debt Schedules
- D. Appendix D: Risk Register
- E. Appendix E: Glossary
- 19.1 Volume, margin and revenue
- 19.2 Cost, capital and funding
- 19.3 Assumptions most in need of site-specific validation
19.1 Volume, margin and revenue
|
Assumption |
Year 1 |
Year 5 |
Basis |
|---|---|---|---|
|
Throughput |
340 000 litres a month |
480 000 litres a month |
Roughly double the RAS benchmark station of 233 000 |
|
Annual volume |
4.08 million litres |
5.76 million litres |
|
|
Petrol and diesel split |
52% / 48% |
52% / 48% |
Corridor site with light-commercial and taxi traffic |
|
Petrol retail margin |
R3.15 a litre |
R3.83 a litre |
Regulated under RAS; escalated 5% a year |
|
Diesel realised margin |
R2.45 a litre |
R2.98 a litre |
Unregulated at retail; discounted to fleet customers |
|
Blended margin |
R2.814 a litre |
R3.420 a litre |
Weighted at the product split |
|
Average pump price |
R25.12 a litre |
R30.54 a litre |
Escalated 5% a year; affects working capital and card fees, not margin |
|
Fuel gross margin |
11.2% |
11.2% |
Fixed in cents, so the percentage does not move with the pump price |
|
Shop revenue |
R16.2 million |
R29.8 million |
Growth of 18%, 12%, 8% and 6% plus 5% price inflation |
|
Shop gross margin |
27% |
27% |
Forecourt convenience norm |
|
Car wash, services and QSR |
R4.74 million |
R7.95 million |
Blended margin of 55.1%; the QSR rental is 100% margin |
19.2 Cost, capital and funding
|
Assumption |
Value |
Basis |
|---|---|---|
|
Operating costs, Year 1 |
R13.22 million |
71.3% of Year 1 gross profit; 40 staff on a 24/7 roster |
|
Salaries and wages |
R6.62 million escalating at 6.5% |
Above the R30.23 national minimum wage; MIBCO conditions apply |
|
Card and merchant fees |
R1.30 million escalating at 8.0% |
Charged on turnover, so they rise with the pump price |
|
Utilities |
R0.65 million escalating at 9.0% |
Net of 60 kWp of solar generation |
|
Total project cost |
R44.5 million |
Freehold: land R8.5m, forecourt and buildings R27.9m, professional and licensing R2.7m, inventory and working capital R4.0m |
|
Depreciation |
R2 133 333 a year |
15-year straight line on R32.0m, excluding land and working capital |
|
Equity |
R14.5 million |
32.6% of funding; ordinary shares, no preferential return |
|
Senior bank debt |
R24.0 million at 12.0% |
10-year term, 12-month capital moratorium then amortising |
|
Oil company facility |
R6.0 million at 10.5% |
5-year amortising, secured on equipment |
|
Fuel stock days |
6 days |
Roughly R320 000 of working capital for every additional day at Year 5 prices |
|
Corporate tax |
27% |
Year 1 assessed loss carried forward and set off in Year 2 |
|
Distributions |
50% of profit after tax from Year 3 |
Only where debt service cover exceeds 1.50 times |
|
Discount rates |
15.5% project, 18.0% equity |
Project and equity hurdles respectively |
|
Exit multiple |
4.0 times Year 5 EBITDA |
Within the 3.5 to 4.5 times range at which forecourts transact |
19.3 Assumptions most in need of site-specific validation
|
Assumption |
Modelled |
Evidence required |
If it is wrong |
|---|---|---|---|
|
Passing traffic |
28 000 vehicles a day |
Independent seven-day count split light and heavy |
Everything below it changes; this is the licensing requirement and the investment decision |
|
Capture rate |
1.6% at maturity |
Observed throughput at comparable corridor sites and at the competing forecourt |
A 15% throughput miss takes the project return to 13.0%, below the hurdle |
|
Shop conversion |
34% of fuel customers |
Comparable forecourt data with a quick-service anchor |
Each point is worth R694 000 of shop revenue a year |
|
Average shop basket |
R118 |
Regional convenience benchmarks |
A 20% shop gross profit miss costs 5.6 points of project return |
|
Petrol and diesel split |
52% / 48% |
Traffic composition from the count |
A heavier diesel weighting reduces the blended margin below R2.814 |
|
Land cost |
R8.5 million |
A valuation and a conditional purchase agreement |
Capital overrun of 15% costs roughly six points of return |
|
Base construction cost |
R27.9 million |
Fixed-price turnkey tender |
As above; hold a 10% contingency outside the modelled capital |
|
Quick-service rental |
R1.29 million a year |
A signed lease with a national covenant |
It is 100% margin and the largest driver of shop footfall |
The list is ordered by consequence rather than by size. The first two items determine whether the project works at all; the next two determine whether it works well; the last four determine the return within a range that clears the hurdle either way. An investor with a limited diligence budget should spend it in that order, and should treat the traffic count as a precondition of the option rather than a step in the approvals process.