The programme runs across four phases over 84 months, sequenced so that proven flagship restaurants and a systematised central kitchen precede the multi-city and franchise rollout, and retail products and regional and international expansion follow a stable base. The critical path runs through central-kitchen build → flagship fit-out → sourcing and team development → first restaurant openings → brand and loyalty launch → multi-unit and franchise rollout → retail and regional expansion.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase 1 |
Flagship launch |
Central kitchen; first 3 restaurants; brand launch |
Months 0–24 |
|
Phase 2 |
Multi-unit & franchise |
To 8 restaurants; franchise & catering live |
Months 16–36 |
|
Phase 3 |
National rollout |
To 25–40 restaurants; retail products |
Months 30–72 |
|
Phase 4 |
Regional & exit |
International franchise; exit preparation |
Months 64–120 |
Analyst flagSequencing protects capital and the brand
Each phase is gated by the previous one: the multi-city rollout does not begin until the flagship restaurants prove and systematise the concept and economics; franchising follows a documented, repeatable system and central-kitchen capacity; and regional expansion follows a stable domestic base. This sequencing concentrates early risk on a few controllable flagship restaurants before capital is committed to rapid replication, essential given the pace and the capital intensity of full-service dining, and matches expansion to demonstrated performance.