The Company is led by its four founding shareholders, whose skills span the full value chain, hospitality entrepreneurship and restaurant management, operations and food-quality systems, franchise and property development, and corporate finance and governance, supported by a governance framework appropriate to a capital-backed, franchise-led hospitality group.
|
Executive |
Role |
Mandate & profile |
|---|---|---|
|
Richard van der Westhuizen |
Founder & CEO |
Strategy, brand & capital; 20+ yrs restaurant management |
|
Amanda Mokoena |
ED — Operations |
Restaurant ops, food quality & customer experience |
|
David Petersen |
Commercial Director |
Franchise development, property & partnerships |
|
Catherine Naidoo |
Independent Non-Executive Director |
Corporate finance, governance & capital raising |
Governance architecture
- A board combining the executive founders with the independent non-executive director and investor-nominated directors as the capital structure introduces external stakeholders.
- Committees for Audit & Risk and for Remuneration & Nominations, with monthly management accounts and quarterly investor reporting.
- A delegation-of-authority framework governing new-restaurant approvals, capital commitments, franchise agreements, supply contracts and related-party transactions.
- Food-safety, brand-standards and franchise-compliance governance across company and franchise restaurants, protecting the premium positioning and brand integrity.
Key-person and franchise-governance considerations
As a founder-led, brand-driven business, the plan carries key-person dependency and, distinctively, franchise-governance dependency: brand and quality consistency across franchised restaurants is central to value, and a few poorly-run outlets can damage the whole network. Mitigations include documenting the concept, recipes, operations and brand standards (essential for franchising in any case), the training academy building a bench of managers and franchisees, a franchise-audit and quality-assurance function, a second layer of functional leadership recruited as the group scales, and retention incentives linked to milestone delivery. Institutionalising the founders’ standards into systems is both a governance safeguard and a prerequisite for scalable, consistent growth.