Two Seasons Garlic Business Plan — Company and Business Overview
Legal structure and ownership, mission and objectives, revenue streams, geographic footprint and current stage of development.
Company and Business Overview
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- Overview & contents
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company and Business Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis
- 8. Customer Analysis
- 9. Market and Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan
- 15. SWOT Analysis and Strategic Implications
- 16. Risk Analysis
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Model and Revenue Build
- 20. Projected Income Statement
- 21. Projected Balance Sheet
- 22. Projected Cash Flow
- 23. Capital Expenditure and Working Capital
- 24. Funding Requirement and Structure
- 25. Break-Even Analysis
- 26. Investment Case and Returns
- 27. Debt Serviceability
- 28. Sensitivity and Scenario Analysis
- 29. Key Performance Indicators and Management Dashboard
- 30. Conclusion
- A. Appendix A: Assumption Register
- B. Appendix B: Conditions Precedent to the Seed Subscription
- C. Appendix C: Glossary
- 3.1 Background, legal structure and ownership
- 3.2 Mission, vision and strategic objectives
- 3.3 Products, services and revenue streams
- 3.4 Geographic footprint and operating locations
- 3.5 Existing assets, intellectual property and current stage of development
A newly incorporated producer with secured land, a cultivar trial programme and a founding team that combines allium pathology, irrigated production, agricultural finance and retail sourcing.
3.1 Background, legal structure and ownership
Two Seasons Garlic (Pty) Ltd is a private company incorporated in South Africa under the Companies Act, 71 of 2008, with its registered office in Polokwane, Limpopo. It is a newly formed special-purpose operating company; it has no trading history and no legacy liabilities. The founding shareholders are the four executive directors described in Section 14, who hold 100% of the ordinary shares prior to the seed round and 29.1% on a fully diluted basis after Series B and the establishment of a 10% broad-based employee share trust.
The company will hold all operating assets directly: leases over both blocks, water use entitlements (by lease assignment), irrigation and post-harvest infrastructure, mechanisation and the seed bank. No subsidiaries are planned during the plan period. The employee share trust will be a separate trust holding 10% of the issued shares for the benefit of permanent employees.
3.2 Mission, vision and strategic objectives
Mission. To supply South African retailers, food-service operators and regional customers with fresh, traceable, locally grown garlic across the longest domestic supply window available, displacing imported product season by season.
Vision. To be the reference domestic supplier of fresh and peeled garlic in Southern Africa by FY2031, supplying roughly one in seven bulbs consumed in South Africa.
- Reach 92 planted hectares and 910 saleable tonnes by FY2031 without exceeding 15% of domestic consumption.
- Secure at least one national retail programme listing by FY2029 covering no less than 40% of saleable volume.
- Commission the peeling line in FY2029 and lift peeled product to 23% of volume and 30% of revenue by FY2031.
- Achieve an EBITDA margin above 30% and positive free cash flow by FY2031.
- Maintain a cost position that is EBITDA-positive at a 34% fall in realised price.
3.3 Products, services and revenue streams
|
Revenue stream |
Product |
Customer |
FY2031 revenue (R m) |
Share |
|---|---|---|---|---|
|
Retail programmes |
Graded, cured bulbs; 250 g and 500 g pre-pack, loose calibre 50–65 mm |
National retail groups |
22.1 |
42% |
|
Peeled food service |
Peeled cloves, 1 kg and 5 kg modified-atmosphere packs |
Food-service distributors, restaurant groups, caterers |
15.8 |
30% |
|
SADC export |
Cured bulbs in 10 kg mesh bags |
Importers and wholesalers in Namibia, Botswana, Eswatini, Mozambique |
7.5 |
14% |
|
Wholesale and market agents |
Cured bulbs, mixed calibre, 10 kg bags |
Fresh-produce market agents; independent retailers |
6.6 |
13% |
|
Processing feed and culls |
Undersized and damaged bulbs |
Paste and seasoning manufacturers |
0.7 |
1% |
Table 5. Revenue streams at FY2031.
3.4 Geographic footprint and operating locations
|
Limpopo block |
Karoo block |
|
|---|---|---|
|
Location |
Polokwane Plateau, Capricorn District |
Northern Cape Karoo, Pixley ka Seme District |
|
Role |
Early season |
Late season |
|
Planting window |
February to April |
May to June |
|
Harvest window |
September to October |
December to January |
|
Hectares FY2027 → FY2031 |
7 → 51 |
5 → 41 |
|
Tenure |
10-year lease with two 5-year renewal options |
10-year lease with two 5-year renewal options |
|
Water |
Borehole and scheme water under existing entitlement; centre-pivot and drip |
Orange River scheme allocation; drip |
|
Principal risk |
Heat at bulbing; rust pressure |
Frost timing; water allocation |
|
Infrastructure sited |
Head office, main packhouse, peeling line, cold store |
Curing sheds, satellite grading, machinery shed |
Table 6. The two production blocks.
3.5 Existing assets, intellectual property and current stage of development
At the date of this plan the company holds signed lease agreements over both blocks conditional on the seed round closing; a cultivar trial programme (four cultivars, two sites, one completed season) with results supporting the 9.5 t/ha first-season yield assumption; a memorandum of understanding with a certified planting-stock supplier for 19 tonnes of first-season seed; and a written expression of interest from a national retail group covering the intended programme volume, conditional on packhouse certification. Intellectual property consists of the cultivar selection data and, from FY2028, the company’s own selected seed lines, which are the most valuable asset the business will own and are treated as a reserved matter in the shareholders agreement.
Licences and regulatory requirements comprise water use entitlements under the National Water Act (assigned with the leases), registration with the Department of Agriculture for planting-stock movement and phytosanitary export certification, food-safety certification of the packhouse to a GFSI-benchmarked standard ahead of the retail listing, and compliance with the sectoral determination for agricultural employment. Each is tracked on the implementation roadmap in Section 19.