Kyalami Surface Business Plan — Implementation Roadmap
The phases from first studio to two, installer build-out, and the gate at each stage.
Section 19 of 31
Implementation Roadmap
Jump to section
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company and Business Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis
- 8. Customer Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan
- 15. SWOT Analysis
- 16. Risk Analysis
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Plan: Assumptions
- 20. Projected Income Statement
- 21. Projected Balance Sheet
- 22. Projected Cash Flow
- 23. Capital Expenditure and Working Capital
- 24. Funding Requirement and Structure
- 25. Break-even Analysis
- 26. Investment Case and Returns
- 27. Sensitivity and Scenario Analysis
- 28. Key Performance Indicators and Management Dashboard
- 29. Conclusion
- 30. Appendices
Thirty-six months from financial close to a two-studio group ready for a third site or a sale.
The tranche 2 gate in month 21 is the critical decision point in the entire plan. Everything to its left must be delivered before any Cape Town capital is committed.
Table 26. Phase objectives and critical path
|
Phase |
Months |
Objective |
Critical path item |
|---|---|---|---|
|
Pre-launch |
1–4 |
Facility built, first installer cohort certified, supplier accreditation secured, first import landed |
Installer certification — everything else can be accelerated with money; this cannot |
|
Launch |
4–10 |
First revenue, brand established, dealer conversations opened |
Achieving quality consistency before volume, so that early reviews are positive |
|
Ramp-up |
10–21 |
Utilisation to break-even and beyond, second installer cohort, dealer agreements signed |
Reaching 59% utilisation by month 14 |
|
Scale-up |
21–30 |
Tranche 2 released, Cape Town built and opened, group systems in place |
Satisfying the tranche 2 conditions in month 21 |
|
Expansion |
30–36 |
Cape Town to target utilisation, debt amortised, third site or exit preparation |
Cape Town ramp within thirteen months of first revenue |
Tranche 2 release conditions
The second equity tranche of R4.0m is released in month 21 only if all four of the following conditions are met on the preceding three months of trading. If they are not met, the tranche lapses or is renegotiated, and the Cape Town studio is not built.
- Billable installer utilisation at the Kyalami studio at or above 70% for three consecutive months.
- Trailing twelve-month EBITDA at or above R1.4m.
- Rework and warranty cost at or below 2.5% of revenue on a trailing twelve-month basis.
- At least four franchise dealer group referral agreements signed and generating volume.
|
Why the gate is the most important term in the structure If the plan fails, it will fail in the first eighteen months and it will fail on utilisation. The gate converts that into a decision point rather than a loss. An investor who declines to release tranche 2 has R7.5m at risk in a single studio with a saleable fit-out and inventory, rather than R11.5m across two. The stress case in Section 29 is modelled on precisely this basis — no tranche 2 and no second studio — and it still fails. The gate limits the loss; it does not eliminate it. |