Kyalami Surface Business Plan — Products and Services

Colour change wrap, paint protection film, window tint and detailing, and the specification behind each service line.

Section 6 of 31

Products and Services

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Eight service lines, priced and scheduled against a single scarce resource: the certified installer-hour.

Every service the Company sells consumes certified installer time. The financial model treats installer-hours as the binding constraint and allocates them across the service mix set out below. This is the correct way to model the business, because the studio can always sell more work than it can install, the question is only which work earns the most per hour of the constrained resource.

Table 6. Service line portfolio and revenue density

Prices are stated exclusive of value-added tax at FY28 levels and escalate at 6.0% per annum through the projection period.

Service line	Price (ex VAT)	Installer hours	Revenue per hour	Share of hours	Share of FY32 revenue
PPF — full-body	R74,000	42.0	R1,762	22%	27%
PPF — full-front	R21,500	13.0	R1,654	26%	29%
PPF — track pack (partial front)	R11,900	7.0	R1,700	9%	10%
Colour-change wrap	R38,000	34.0	R1,118	14%	11%
Commercial livery (per vehicle)	R8,900	8.0	R1,113	10%	8%
Ceramic coating	R13,500	9.0	R1,500	8%	8%
Architectural / window film	R3,600	2.5	R1,440	4%	4%
Paint correction & preparation	R6,400	10.0	R640	7%	3%

Figure 1. Ceramic coating earns the best margin; full-body film earns the most revenue per constrained hour

Bubble area indicates the share of installer capacity each line consumes.

Portfolio logic

The mix is not a menu. Each line is in the portfolio for a specific reason, and two of them do not earn their place on economics alone.

Table 7. Why each service line is in the portfolio

Service line	Strategic role
PPF — full-body	The flagship. Highest revenue per hour, longest customer relationship, and the work that establishes technical credibility. Loss of this line would remove 30% of FY32 revenue.
PPF — full-front	The volume engine. The most common first purchase and the entry point for most customers who later return for full-body or ceramic work.
PPF — track pack	A price-accessible entry product that converts price-sensitive enquiries rather than losing them to informal operators.
Colour-change wrap	Lower revenue density but attracts a distinct, younger and highly referral-active customer base. Also the capability that underpins commercial livery work.
Commercial livery	Counter-cyclical and contracted. Fleet work does not disappear when consumer confidence falls, which partially stabilises utilisation in a downturn. Lower margin is accepted for that reason.
Ceramic coating	The highest-margin line and the natural attachment sale on every PPF installation. Attachment rate is the most important commercial metric the studio manages.
Window film	High margin, low hours, and a useful filler for capacity gaps created by cancellations without displacing scheduled film work.
Paint correction	Consumes 7% of capacity for 3% of revenue. It exists because paint must be corrected before film or coating is applied, and because it is the lowest-commitment way for a new customer to sample the studio. It is a funnel, not a profit centre.

Figure 2. Capacity allocation and revenue contribution diverge sharply by line

Paint correction and commercial livery both consume more capacity than they return in revenue. Both are retained for the strategic reasons set out above.