Velvet Fig Dining – Business Plan

Confidential investor-grade business plan for Velvet Fig Dining (Pty) Ltd, a premium-casual modern African restaurant in Cape Town, seeking ZAR 18,000,000 in investment.

Confidential Business Plan

Velvet Fig Dining

A premium-casual modern African restaurant based in Cape Town — a flagship dining concept celebrating contemporary African cuisine, with a multi-site rollout ambition, structured as an investor-ready ZAR 18-million opportunity.

Legal Entity
Velvet Fig Dining (Pty) Ltd
Location
Cape Town
Founder & CEO
Aidan Mokoena
Investment Ask
ZAR 18 million
5-Year Revenue
ZAR 90 million
Target EBITDA (Y2)
ZAR 7.2m (20%)
Estimated IRR
~42%
Industry
Restaurant & Hospitality
The Opportunity

Cape Town’s premium dining market continues to grow, and modern African cuisine is an under-served, distinctive positioning. Velvet Fig targets this with a flagship restaurant projected to reach ZAR 90 million in five-year revenue at a 20% Year-2 EBITDA margin and an estimated ~42% internal rate of return.

Plan Contents

This investor-grade business plan is organised into the sections below. Each section is a dedicated page — select any to explore the full detail.

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