Velvet Fig Dining — Expansion & Rollout Strategy
The Velvet Fig model is designed for systematic replication. Each new unit leverages the established central kitchen IP (standardised recipes, supplier relationships), brand assets (interior design specifications, menu architecture), and operational playbook (staff training manuals, SOPs). The following infrastructure investments are made…
Section 8 · Business Plan
Expansion & Rollout Strategy
The Velvet Fig model is designed for systematic replication. Each new unit leverages the established central kitchen IP (standardised recipes, supplier relationships), brand assets (interior design specifications, menu architecture), and operational playbook (staff training manuals, SOPs). The following infrastructure investments are made…
8.1 Phased Growth Roadmap
| Phase | Timeline | Location(s) | Investment Required | Revenue Target |
|---|---|---|---|---|
| Phase 1 | 2025–2026 | Cape Town Flagship (V&A / CBD) | ZAR 18m (current ask) | ZAR 36m (Y2) |
| Phase 2 | 2027–2028 | Johannesburg (Sandton / Rosebank) Durban (Umhlanga Rocks) | ZAR 14m (per unit) | ZAR 65m combined |
| Phase 3 | 2029+ | Nairobi (Westlands) Dubai (DIFC / Downtown) | ZAR 20m+ per market | ZAR 90m+ (5 units) |
8.2 Replication Model
The Velvet Fig model is designed for systematic replication. Each new unit leverages the established central kitchen IP (standardised recipes, supplier relationships), brand assets (interior design specifications, menu architecture), and operational playbook (staff training manuals, SOPs). The following infrastructure investments are made once and scale across units:
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Centralised menu R&D (Chef Ndlovu-led, Cape Town HQ)
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Proprietary supplier relationships and preferred pricing agreements
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Staff training academy (hybrid digital + in-person)
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Brand style guide, photography library, and social media templates
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Technology stack (Lightspeed, Dineplan, Xero) — multi-unit licences
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