Frost & Roll Creamery is raising ZAR 16 million in equity to scale a premium experiential dessert brand — built on handcrafted rolled ice cream, gelato and live dessert theatre, a flagship Johannesburg store, kiosks, mobile dessert bars, packaged retail products and a scalable franchise network, growing toward 36 outlets, ZAR 125 million of Year-5 revenue and ZAR 34.6 million of Year-5 EBITDA at a 27.7% margin. Headline revenue and EBITDA are preserved exactly; everything below EBITDA is independently re-derived (component depreciation, 27% SA tax, working capital) with the balance sheet tying to zero every year. This plan sets out the market sizing and competitive positioning, the concept and business model, operations and the central kitchen, the rollout and franchising strategy, brand and digital marketing, full financial projections, funding and capital structure, returns and sensitivities, the SWOT and investment thesis and an honest account of the key risks and independent findings. Use the contents below to navigate the plan.

Financial snapshot

Two headline charts from the plan. Full projections and all visualisations are in Section 14: Financial Plan & Projections.