The Company serves a broad, youthful customer base across retail, events and digital channels, deliberately diversified so that no single segment or format carries the plan.
|
Segment |
Need |
Channel |
Emphasis |
|---|---|---|---|
|
Families & children |
Fun, shareable treats |
Stores, kiosks, malls |
High |
|
Students & young professionals |
Experience, social content |
Stores, delivery, social |
High |
|
Mall visitors & tourists |
Impulse, premium treat |
Kiosks, flagship |
High |
|
Event & corporate clients |
Catering, activations |
Mobile bars, direct sales |
Medium-high |
|
Franchise partners |
A proven, branded system |
Franchise programme |
Growing |
Channel strategy
The flagship and company stores build the brand and prove the concept; kiosks capture high-footfall impulse demand at low capital cost; mobile catering monetises the brand at weddings, corporate events and festivals; delivery platforms add incremental, asset-light revenue; franchising multiplies the footprint; and packaged products extend the brand into the home via supermarkets. Digital content and a loyalty app underpin the direct, repeat customer base across all of them.
NoteDiversification reduces single-format risk
No single format or segment carries the plan. The spread across stores, kiosks, mobile catering, delivery, franchising and packaged products means a soft patch in one channel, a weak mall location, a slow event season, need not derail the business, and gives several independent routes to scale. This diversification is central to the resilience of an otherwise trend-exposed concept.