The programme runs across four phases over 60 months, sequenced so that a proven flagship and a systematised central kitchen precede the multi-city store rollout, and franchising, kiosks, packaged products and regional expansion follow a stable base. The critical path runs through central-kitchen build → flagship fit-out → team and recipe development → flagship and mobile launch → brand ramp → multi-city stores → franchise and kiosk rollout → packaged products.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase 1 |
Flagship |
Central kitchen; flagship & mobile launch; brand ramp |
Months 0–24 |
|
Phase 2 |
Multi-city |
Pretoria, Cape Town & Durban stores; catering |
Months 16–36 |
|
Phase 3 |
Franchise & retail |
Franchise programme; kiosks; airport; packaged |
Months 30–60 |
|
Phase 4 |
Regional |
SADC master-franchise expansion |
Months 52–120 |
Analyst flagSequencing protects capital and the brand
Each phase is gated by the previous one: the multi-city rollout does not begin until the flagship proves and systematises the concept; franchising follows a documented, repeatable system and central-kitchen capacity; and regional expansion follows a stable domestic base. This sequencing concentrates early risk on a single, controllable flagship before capital is committed to replication, essential for a trend-led format, and matches the pace of company-owned expansion to the cash the business generates.