Growth proceeds from a proven flagship to a measured multi-city store rollout, then to franchising, kiosks, airport sites and packaged retail, and finally to regional expansion. Sequencing is deliberate: the concept and its economics must be proven and systematised before they are replicated or franchised.

Rollout sequence

• Phase 1 (Years 1–2): launch the flagship experiential store in Johannesburg, build the central production kitchen, and introduce mobile catering services.
• Phase 2 (Years 2–3): open stores in Pretoria, Cape Town and Durban, and expand corporate catering and festival operations.
• Phase 3 (Years 3–5): launch the franchise programme, open shopping-mall kiosks and airport locations, and supply packaged ice cream to premium retailers.
• Phase 4 (Years 5–10): expand into Namibia, Botswana, Zambia, Mozambique and Mauritius through franchising and master-franchise agreements.

Franchising and asset-light scale

Franchising is the capital-efficient engine of national scale. Once the concept, recipes, operations and brand are proven and documented, franchisees fund their own outlets while the Company earns initial fees, ongoing royalties and manufacturing margin on centrally supplied product, growing the footprint and brand without funding every outlet. Kiosks add a capital-light, high-footfall format, and packaged products extend the brand into supermarkets. This is why the model can target 150-plus outlets within a decade on a modest initial raise, but it depends entirely on first proving a repeatable, quality-controlled system.

Illustrative franchise economics

The franchise proposition must work for both the franchisee and the brand. The illustrative unit economics below show an attractive, capital-light growth engine: franchisees fund their own outlets and earn a sound return, while Frost & Roll earns fees, royalties and central-kitchen supply margin without funding each outlet.