The Pie Foundry is raising ZAR 28 million to scale a premium South African pie, bakery and convenience-food business — built on centralised manufacturing, company-owned retail and QSR outlets, a frozen-foods line, catering and a scalable franchise network, growing toward 142 outlets, ZAR 215 million of Year-5 revenue and ZAR 48.8 million of Year-5 EBITDA at a 22.7% margin. This plan sets out the market sizing and competitive benchmarking, the menu and business model, manufacturing and operations, the franchising strategy, brand and digital marketing, full financial projections, funding and capital structure, returns and sensitivities, the SWOT and investment thesis and an honest account of the key risks and independent findings. Use the contents below to navigate the plan.

Financial snapshot

Two headline charts from the plan. Full projections and all visualisations are in Section 14: Financial Plan & Projections.