Franchising is the Company’s primary scaling mechanism: an asset-light route to national coverage in which franchisees fund their own outlets while the Company earns joining fees, ongoing royalties and, critically, manufacturing margin on the products it supplies. This aligns incentives, accelerates rollout and concentrates the Company’s own capital on the manufacturing platform that underpins every outlet.

Franchise model

• Formats: full stores, compact mall kiosks, forecourt units and drive-through formats, matching site economics to foot-traffic density.
• Franchisee proposition: a proven premium brand, centrally manufactured product (removing on-site baking complexity), marketing support, training and technology, lowering the operational burden versus a scratch bakery.
• Company economics: upfront fees fund recruitment and onboarding; ongoing royalties provide recurring high-margin income; and product supply converts every franchise sale into manufacturing revenue.
• Support infrastructure: a dedicated franchise-development team, an operations manual, field support and a franchisee performance dashboard, the capability the rollout depends on.

Franchise unit economics

The franchise proposition must be attractive to operators while protecting Company economics. A typical premium outlet is positioned to recover its fit-out within a reasonable payback period on healthy store-level margins, with the Company earning an upfront joining fee, an ongoing royalty on turnover, and manufacturing margin on every product supplied. Because the central facility removes on-site baking, franchisee capital and operating complexity are lower than a scratch bakery, widening the pool of qualified operators and improving survival rates, the metric that ultimately determines network revenue.