The programme runs across five phases over 60 months, sequenced so that the manufacturing platform and flagship prove the model before capital-light franchising scales it, and before frozen retail and regional expansion extend it. The critical path runs through facility commissioning → flagship launch → five-store proof → national franchise rollout → frozen listings → regional expansion.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase 1 |
Build |
Facility & HACCP fit-out; equipment; flagship store; digital & ERP go-live |
Months 0–12 |
|
Phase 2 |
Company stores |
Open 5 company-owned stores; brand build; logistics network |
Months 12–24 |
|
Phase 3 |
Franchise |
National franchise launch; recruit & roll out metro outlets |
Months 22–48 |
|
Phase 4 |
Frozen & drive-through |
Frozen retail range; supermarket listings; drive-through formats |
Months 30–50 |
|
Phase 5 |
Regional |
Expansion into Namibia, Botswana, Zambia, Zimbabwe & Mozambique |
Months 48–60 |
Analyst flagSequencing protects capital
Each phase is gated by the previous one: franchising does not scale until the flagship and five company stores have proven the format and unit economics; frozen retail follows manufacturing-capacity expansion; and regional expansion follows a stable domestic network. This sequencing concentrates early risk on a small, controllable company-owned base before third-party capital and cross-border complexity are introduced.