The Company is led by its four founding shareholders, whose skills span the full value chain, supported by a board and governance framework appropriate to a capital-backed growth business.
|
Executive |
Role |
Mandate & profile |
|---|---|---|
|
Daniel van Rensburg |
Executive Chairman |
Strategy, capital & franchising; food-manufacturing industry background |
|
Naledi Maseko |
Chief Executive Officer |
Operations, brand & customer experience; 15+ yrs food retail |
|
Ethan Naidoo |
Operations Director |
Manufacturing, supply chain & QA; food engineer, industrial bakery |
|
Samantha Jacobs |
Commercial Director |
Marketing, digital commerce & franchise expansion |
Governance architecture
- A board combining the executive founders with investor-nominated and independent non-executive directors as the capital structure introduces external stakeholders.
- Committees for Audit & Risk and for Remuneration & Nominations, with quarterly financial and operational reporting to lenders and investors.
- A delegation-of-authority framework governing capital commitments, franchise approvals and related-party transactions.
- Food-safety and brand-standards governance across company and franchise outlets, protecting the premium positioning.
Key-person considerations
As a founder-led business, the plan carries key-person dependency. Mitigations include documented operating systems and manuals (essential in any case for franchising), a second layer of functional management recruited as the organisation scales (finance, franchise development, manufacturing), and retention incentives linked to milestone delivery. Institutionalising the founders’ knowledge into systems is both a governance safeguard and a prerequisite for scalable franchising.