Used Car Sales Business Plan Johannesburg South Africa
Investor-grade used vehicle dealership business plan: 1,465 units and R473.7m FY32 revenue at a 3.3% EBITDA margin.
Used Car Sales Business Plan — Johannesburg
Centurion Motor Exchange (Pty) Ltd · R473.7m Of Turnover. R15.4m Of EBITDA.
A retail used vehicle dealership at Centurion serving the Johannesburg market —
sourcing, reconditioning and retailing pre-owned vehicles with finance and value-added product attachment, scaling
from 514 units a year to 1 465. Revenue builds to R473.7 million on a gross margin held flat at
12.8 per cent, with EBITDA of R15.4 million after floor-plan interest by FY32.
R473.7 million of revenue sounds like a substantial business, and in turnover
terms it is — vehicle retail moves a great deal of money across the counter. It produces R15.4 million of
EBITDA. A 3.3 per cent margin, or roughly three cents of every rand through the till, which is why anyone
valuing a dealership off the revenue line will be badly wrong. Two things in the construction of this plan are worth
crediting. Gross margin is held at exactly 12.8 per cent in all five years, so no buying advantage or pricing
power is assumed to arrive with scale. And floor-plan interest is charged above the EBITDA line rather than below
it, which is the correct treatment for a dealer financing its own stock and makes the reported margin look worse
than the conventional presentation would. What actually drives the outcome is units and days-to-sell: R51.4 million
of inventory at cost sits against that R15.4 million of earnings.
What the revenue line does not tell you
The money crossing the counter, against the money the business keeps.
Key measures
Six measures that determine whether this dealership and its funding stand up.
Revenue and earnings
Revenue and EBITDA on the base case. Units sold and gross per unit are the two assumptions
that matter most, and both are stressed in Section 23.
How to read this plan
R473.7 million of revenue produces R15.4 million of EBITDA — 3.3 per cent, roughly three cents of every rand through the till. Anyone valuing this business off the revenue line will be badly wrong.
Exactly 12.8 per cent in all five years. The plan assumes no buying advantage or pricing power arrives with scale, which is conservative and makes the projection easier to trust.
The correct treatment for a dealer financing its own stock, and it makes the reported margin look worse than the usual presentation would. Most plans push that cost below the line.
R51.4 million of vehicle inventory at cost against R15.4 million of EBITDA. Days-to-sell, not gross per unit, is what converts that stock into earnings.
Operating DSCR falls from 3.28x to 1.96x in FY30, the year units jump from 692 to 1,197, then recovers to 4.30x. Worth understanding rather than alarming.
Selected exhibits
Contents
Twenty-five sections and three appendices.
- 1Executive Summary
- 2Investment Thesis
- 3Company Overview
- 4Problem, Customer Need and Value Proposition
- 5Products and Services
- 6Industry Analysis
- 7Market Analysis
- 8Customer Analysis
- 9Competitive Landscape
- 10Business Model
- 11Go-to-Market Strategy
- 12Operating Model
- 13Management and Organisation
- 14Strategic Plan
- 15SWOT Analysis
- 16Risk Analysis
- 17ESG and Sustainability
- 18Implementation Roadmap
- 19Financial Plan
- 20Funding Requirement and Structure
- 21Debt Serviceability
- 22Investment Case and Valuation
- 23Sensitivity and Scenario Analysis
- 24KPIs and Management Dashboard
- 25Conclusion
Appendices
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