Centurion Motor Exchange Business Plan — Company Overview
Legal structure, ownership, objectives and the current stage of development.
Section 3 of 28
Company Overview
Jump to section
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis
- 8. Customer Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan
- 15. SWOT Analysis
- 16. Risk Analysis
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Plan
- 20. Funding Requirement and Structure
- 21. Debt Serviceability
- 22. Investment Case and Valuation
- 23. Sensitivity and Scenario Analysis
- 24. KPIs and Management Dashboard
- 25. Conclusion
- A. Appendix A: Scenario Parameters
- B. Appendix B: Year-1 Monthly Projections
- C. Appendix C: Sources and Glossary
A newly incorporated, founder-led retailer with a two-site plan and staged outside capital
The Company is a private company to be incorporated under the Companies Act, 2006 in October 2026. It will trade as Centurion Motor Exchange from a single leased site in Centurion from March 2027, adding a second leased site in Midrand from March 2029. It has no trading history, no legacy liabilities and no existing contracts; its assets at close will be the capital raised, the site lease, the fit-out and the opening stock.
Table 3.1: Company snapshot
|
Legal name |
Centurion Pre-Owned Vehicle Company (Pty) Ltd |
|
Trading name |
Centurion Motor Exchange |
|
Legal form |
Private company (Companies Act, 2006); VAT vendor; February year-end |
|
Activity |
Retail of pre-owned passenger and light commercial vehicles; vehicle buying; finance and insurance intermediation |
|
Sites |
Site 1: Centurion, 4,200 m² leased stand (March 2027). Site 2: Midrand, c. 3,800 m² (March 2029, milestone-gated) |
|
Stage |
Pre-launch: capital raising, site negotiation and licensing (September 2026) |
|
Headcount |
Site 1 and head office: 22 at launch; group: 40 from FY30 |
|
Funding sought |
R30m equity; R6m term loan; R3.5m asset finance; floor-plan up to R50m |
|
B-BBEE |
Founders’ holding company is black-owned; target Level 2 on the Generic Codes by FY30 |
Ownership moves from 60/40 to 50/50 when the Investor funds Site 2
At close the Founders’ holding company subscribes R6m for 60% of the ordinary shares and the Investor subscribes R12m for 40% (Tranche A). The Founders’ larger holding for a smaller cash contribution reflects their operating capability, supplier and bank relationships, and the pre-launch work that creates the project’s value; the discounted cash-flow analysis in Section 22 supports this. On satisfaction of the Site 2 milestones, the Investor subscribes a further R12m (Tranche B) at a pre-agreed price that takes its holding to 50%. That price is twice the Tranche A price per share, which rewards the Founders for proving Site 1 and protects the Investor from paying for expansion before it is justified.
Table 3.2: Shareholding and capital contributions
|
Shareholder |
Cash contributed |
After Tranche A |
After Tranche B |
Rights |
|---|---|---|---|---|
|
Founders’ HoldCo |
R6.0m |
60% |
50% |
Management control; 2 board seats |
|
Investor |
R12.0m + R12.0m |
40% |
50% |
2 board seats; reserved matters; information rights |
|
Total |
R30.0m |
100% |
100% |
Independent chair appointed jointly |
Mission, vision and strategic objectives
|
Mission
|
Vision
|
|
Strategic objectives (FY32)
|
|
Sites, licences and partnerships are defined; none requires novel approval
Table 3.3: Operating locations
|
Site 1 — Centurion |
Site 2 — Midrand |
|
|---|---|---|
|
Opening |
March 2027 (FY28) |
March 2029 (FY30), subject to milestones |
|
Stand size |
4,200 m² leased, arterial frontage, within 3 km of the N1 |
c. 3,800 m² leased, arterial frontage near the N1 |
|
Display capacity |
90–110 vehicles; minimum 60-unit floor |
80–95 vehicles; minimum 50-unit floor |
|
Facilities |
Modular showroom, F&I offices, 4-bay recon workshop, wash bay, secured yard |
As Site 1, with 3-bay workshop |
|
Mature volume (base) |
60 retail units/month |
52 retail units/month |
|
Rent (year 1 of lease) |
R185,000 per month, 7% escalation |
R170,000 per month in FY28 terms, 7% escalation |
|
Lease |
5 + 5 years; landlord consent for signage and workshop use |
5 + 5 years |
Table 3.4: Licences, registrations and regulatory requirements
|
Requirement |
Authority / framework |
Status and timing |
|---|---|---|
|
Motor dealer registration and motor trade number |
National Road Traffic Act; provincial registering authority |
Apply on lease signature; required before stock is registered to the Company |
|
Municipal zoning and business licence |
City of Tshwane / City of Johannesburg |
Landlord confirms zoning; business licence before opening |
|
Juristic representative of a licensed FSP |
Financial Advisory and Intermediary Services Act |
F&I staff meet fit-and-proper requirements before selling insurance products |
|
Reporting institution obligations |
Financial Intelligence Centre Act (motor dealers) |
Registration, risk management programme and cash-threshold reporting |
|
Consumer protection and industry code |
Consumer Protection Act; Automotive Industry Code of Conduct; Motor Industry Ombudsman |
Complaints process, disclosure and warranty policy in place at launch |
|
Data protection |
Protection of Personal Information Act |
Information officer appointed; consent and retention policy |
|
Workshop and environmental |
Occupational Health and Safety Act; municipal by-laws on used oil and wash-water |
Registered waste-oil collector; oil separator in wash bay |
Intended strategic partners
- Vehicle finance: all four major banks and at least one specialist lender, with dealer agreements covering submissions, payouts and finance commission.
- Floor-plan: a single commercial bank facility, with the term loan provided by a development-finance lender active in SME retail.
- Value-added products: a licensed insurer and warranty administrator appointing the Company as juristic representative.
- Demand generation: national classifieds platforms and the Company’s own website and social channels.
- Valuation and risk data: vehicle-history, finance-encumbrance and police-clearance checks on every purchase.