Cluck ’n Go — Executive Summary
Cluck 'n Go (Pty) Ltd ("the Company") is a proposed quick-service restaurant (QSR) specialising in premium fried and grilled chicken, to be established in Nelspruit (Mbombela), Mpumalanga Province, South Africa. The concept addresses a demonstrable gap in the mid-tier chicken QSR segment…
Section 1 · Business Plan
Executive Summary
Cluck 'n Go (Pty) Ltd ("the Company") is a proposed quick-service restaurant (QSR) specialising in premium fried and grilled chicken, to be established in Nelspruit (Mbombela), Mpumalanga Province, South Africa. The concept addresses a demonstrable gap in the mid-tier chicken QSR segment…
To launch a chicken fast-food restaurant in Nelspruit (Mbombela), targeting R27 million in Year-5 revenue, a 20–25% IRR and a 3–4 year payback.
Cluck ‘n Go (Pty) Ltd (“the Company”) is a proposed quick-service restaurant (QSR) specialising in premium fried and grilled chicken, to be established in Nelspruit (Mbombela), Mpumalanga Province, South Africa. The concept addresses a demonstrable gap in the mid-tier chicken QSR segment within one of South Africa’s fastest-growing secondary urban centres.
The South African QSR market is valued at approximately R110 billion per annum and is expanding at 4–6% annually. Fried chicken alone accounts for an estimated 28–30% of total QSR revenue, underpinned by deep cultural affinity, affordability, and the convenience-driven consumption habits of an increasingly urbanised population. Nelspruit’s strategic positioning as the gateway to the Kruger National Park and the administrative capital of Mpumalanga provides a unique dual demand base: a growing local middle-class consumer segment and a substantial tourism throughput.
The Company will differentiate itself through a compelling value proposition that balances quality, speed, and affordability. The menu will feature signature fried chicken meals, grilled and healthier alternatives, family value packs, and a catering service targeting local events and corporate functions. Revenue will be generated through dine-in services (55%), takeaway and delivery platforms (35%), and catering and events (10%).
1.1 Investment Highlights
The business presents a compelling investment case characterised by the following key metrics and strategic advantages:
| Metric | Detail |
|---|---|
| Total Funding Required | R7,500,000 (100% equity) |
| Year 1 Projected Revenue | R12,500,000 |
| Year 5 Projected Revenue | R27,000,000 |
| Year 1 EBITDA Margin | 10.0% |
| Stabilised EBITDA Margin (Yr 3–5) | 20–28% |
| Target IRR | 20–25% |
| Payback Period | 3–4 years |
| Seating Capacity | 80 covers (indoor & outdoor) |
| Staff Complement | 25 (15 FTE + 10 part-time) |
| Operating Hours | 10:00 – 22:00 daily |
The founders bring a complementary blend of operational, financial, and marketing expertise, ensuring disciplined execution and brand-led growth. The Company targets a second branch within three years and will explore franchise opportunities within five years, positioning Cluck ‘n Go as a scalable regional QSR brand.
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