CluckCore Integrated Poultry Group — Company Overview, Vision & Mission
The corporate profile, the vision and mission and the strategic objectives underpinning CluckCore.
Section 2 · Business Plan
Company Overview, Vision & Mission
The corporate profile, the vision and mission and the strategic objectives underpinning CluckCore.
Corporate profile
| Attribute | Detail |
|---|---|
| Company name | CluckCore Integrated Poultry Group (Pty) Ltd |
| Industry | Agro-processing | poultry abattoir | food distribution |
| Headquarters | Brits, Gauteng–North West corridor |
| Core activities | Slaughter & processing; bulk fresh/frozen supply; contract processing; cold-chain logistics; value-added products |
| Regulatory registrations | Abattoir registration (R638/Meat Safety Act); HACCP; Food Safety Agency (FSA) compliance; environmental authorisation |
| Reference model | Grandchicks Abattoir — integrated small-to-medium abattoir |
| B-BBEE ambition | Level 2 target; smallholder-farmer ESD at the core of the model |
Vision
To become Southern Africa’s most reliable mid-tier poultry processing
and food-security platform.
Mission
To deliver affordable, safe and high-quality poultry products through
an efficient, scalable and compliant abattoir-driven value chain —
connecting smallholder and contract farmers to formal retail, wholesale
and food-service markets.
Strategic objectives, FY2027–FY2031
- Commission a modern HACCP-compliant abattoir at Brits and scale
throughput from 25,000 to 400,000 birds per week. - Build a contract-farming network from 40 to 1,200 farmers,
anchoring supply security and the developmental thesis. - Operate a dual revenue model, own-product sales plus
processing/abattoir-as-a-service fees, to lift blended margins above
commodity levels. - Establish regional cold-chain logistics and distribution hubs
across the Gauteng–North West–Limpopo–Mpumalanga corridor. - Reach EBITDA-positive run-rate by FY2028 and generate
self-funding free cash flow by FY2030. - Maintain rigorous biosecurity and food-safety systems to manage
the sector’s defining risk, highly pathogenic avian influenza
(HPAI).
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of CluckCore Integrated Poultry Group (Pty) Ltd.