CluckCore Integrated Poultry Group — Expansion Strategy
The phased expansion strategy - the throughput ramp and the regional roll-out underpinning CluckCore.
Section 12 · Business Plan
Expansion Strategy
The phased expansion strategy – the throughput ramp and the regional roll-out underpinning CluckCore.
| Phase | Geography | Focus | Timing |
|---|---|---|---|
| Phase 1 | North West & Gauteng | Brits hub; Johannesburg & Pretoria distribution | Months 0–24 |
| Phase 2 | Limpopo & Mpumalanga | Regional abattoir expansion; contract-farmer onboarding | Months 24–42 |
| Phase 3 | National scaling | 2–3 additional abattoirs; central cold-chain hub network | Months 40–60 |
The phasing is sensible: prove the Brits hub and its unit economics
before replicating. The critical discipline is not to commit Phase-3
abattoir capital until Phase-1 utilisation, yield and margin mix are
demonstrated, the plan treats national scaling as milestone-gated, not
calendar-gated, which is exactly how an agri-lender will underwrite
it.
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of CluckCore Integrated Poultry Group (Pty) Ltd.