SA Best Peanut Butter Business Plan — Appendix B: Volume, Kernel and Cost Schedules

Detailed volume, kernel purchase and cost schedules underpinning the revenue build and the gross margin.

Appendix B: Volume, Kernel and Cost Schedules

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  • B.1 Volume and mix
  • B.2 Price and kernel cost path
  • B.3 Unit economics per tonne
  • B.4 Kernel grades and the control programme
  • B.5 Break-even by year

B.1 Volume and mix

Year 1

Year 2

Year 3

Year 4

Year 5

Tonnes produced

900

1 380

1 720

1 990

2 150

Installed capacity, tonnes

1 215

2 248

2 248

2 248

2 248

Capacity utilisation

74.1%

61.4%

76.5%

88.5%

95.6%

Share of national market

3.3%

5.0%

6.2%

7.2%

7.8%

Own brand 400 g jar

20.4%

25.9%

29.3%

31.4%

33.4%

Own brand 1 kg jar

9.6%

12.1%

13.7%

14.6%

15.6%

Private label

42.5%

37.6%

34.6%

32.8%

31.0%

Food service

20.0%

17.7%

16.3%

15.4%

14.6%

Industrial bulk

7.5%

6.6%

6.1%

5.8%

5.5%

Own brand total

30%

38%

43%

46%

49%

B.2 Price and kernel cost path

Year 1

Year 2

Year 3

Year 4

Year 5

Blended selling price, R/kg

56.16

60.97

65.63

70.26

75.22

Kernel purchase price, R/t

27 900

29 797

31 823

33 987

36 299

Effective kernel cost, R/t of product

26 247

28 032

29 938

31 974

34 148

Kernel cost as % of revenue

46.7%

46.0%

45.6%

45.5%

45.4%

Revenue per tonne, R

56 159

60 971

65 633

70 265

75 218

Contribution per tonne, R

13 515

14 971

16 261

17 451

18 723

B.3 Unit economics per tonne

Per tonne of finished product

Amount

Share of revenue

Revenue at the blended price

56 159

100.0%

Certified kernels

(26 247)

46.7%

Packaging

(6 485)

11.5%

Conversion

(5 380)

9.6%

Trade spend on own brand

(1 432)

2.5%

Outbound logistics and additives

(3 100)

5.5%

Contribution per tonne

13 515

24.1%

B.4 Kernel grades and the control programme

Grade

Purchase price

Intake rejection

Effective cost per tonne of product

Commodity, sundry and splits

R22 600

11.5%

R23 111

Certified, batch-tested

R27 900

3.8%

R26 247

Premium

R5 300

R3 136

The arithmetic of testing against recalling

Amount

Stock written off

9 703 173

Sales lost while delisted

2 627 943

Regaining listings and trade support

2 400 000

Retrieval, investigation and communication

1 150 000

Total cost of a one-month recall

15 881 116

Certified kernel premium, annual

6 742 400

Aflatoxin testing and laboratory, annual

1 913 500

Total annual control programme

8 655 900

Recall as a multiple of the annual programme

1.8x

B.5 Break-even by year

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed cash costs, R

15 690 142

19 401 600

20 468 688

21 594 466

22 782 161

Contribution per tonne, R

13 515

14 971

16 261

17 451

18 723

Break-even volume, tonnes

1 161

1 296

1 259

1 237

1 217

Installed capacity, tonnes

1 215

2 248

2 248

2 248

2 248

Break-even as a share of capacity

95.6%

57.7%

56.0%

55.0%

54.1%

Planned volume, tonnes

900

1 380

1 720

1 990

2 150

Margin of safety

-29.0%

6.1%

26.8%

37.8%

43.4%