SA Best Peanut Butter Business Plan — Sensitivity and Scenario Analysis

What moves Year 5 EBITDA: kernel price, volume, selling price and own-brand mix, with downside and upside scenarios.

Sensitivity and Scenario Analysis

Jump to section
On this page

  • 10.1 What moves EBITDA
  • 10.2 Scenarios
  • 10.3 The downside: a plant that cannot fill itself

10.1 What moves EBITDA

EBITDA sensitivity at maturity
Figure 22. EBITDA sensitivity at maturity.

Driver

Downside (R)

Upside (R)

Swing (R)

Selling prices ±8%

5 074 401

29 872 501

24 798 100

Kernel price ±12%

8 660 601

26 282 001

17 621 400

Volume ±15%

11 442 817

23 499 785

12 056 968

Own-brand mix ±10 points

14 708 551

20 163 101

5 454 550

Intake rejection ±3 points

15 108 451

19 692 251

4 583 800

Conversion cost ±12%

15 731 951

19 210 651

3 478 700

Base case Year 5 EBITDA

17 471 301

Selling price and kernel cost occupy the top two positions and together swing EBITDA by R42 419 500 — more than the remaining four drivers combined. That is the signature of a spread business, and it is why Section 2 treats the kernel decision as the defining one rather than as a procurement detail.

10.2 Scenarios

EBITDA by scenario
Figure 23. EBITDA by scenario.

Downside

Base

Upside

Volume assumption

-16%

As modelled

+10%

Kernel price assumption

+10%

As modelled

-5%

Selling price assumption

-5%

As modelled

+4%

Year 1 EBITDA

(9 580 119)

(3 526 611)

1 212 159

Year 3 EBITDA

(6 038 467)

7 500 683

18 098 291

Year 5 EBITDA

(1 928 923)

17 471 301

32 649 871

Year 5 EBITDA margin

-1.2%

10.8%

20.2%

Cumulative EBITDA, Years 1 to 5

(30 015 869)

35 837 149

87 371 602

10.3 The downside: a plant that cannot fill itself

The distinction between the base case and the downside is not competence. It is three ordinary variables moving modestly against the plant at the same time — a drought that lifts kernel prices, a listing that does not convert, and a retailer that negotiates harder than assumed. Each is entirely plausible in isolation. That is the honest characterisation of the risk, and it is why the plan gates construction on 70 per cent of kernel supply contracted and half of Year 1 volume committed before a spade goes in the ground.

Previous section9. Investment Analysis
Next section11. Risk Analysis