Green Master Vegetables Business Plan — Executive Summary

Irrigated vegetable production in Limpopo: R12.81m deployed, 45 hectares by Year 5, R20.81m revenue at a 16.4% EBITDA margin.

Executive Summary

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  • 1.1 The proposition
  • 30.7 ha
  • 1.2 Four things an investor must understand
  • 1.3 Headline numbers
  • 1.4 Investment conclusion

1.1 The proposition

Green Master Vegetables is an irrigated vegetable enterprise in Limpopo. It begins with 8 hectares, 7 open field and 1 under tunnel, and grows to 45 hectares by Year 5, of which 4.5 are tunnels.

Output rises from 401 to 3 188 tonnes a year, taking revenue from R2.05 million to R20.81 million at an EBITDA margin of 16.4 per cent. Total capital deployed is R12.81 million, of which the founder contributes R1.95 million and R3.50 million is targeted as non-repayable grant through the Blended Finance Scheme.

R20.81m

Year 5 revenue

R3.42m

Year 5 EBITDA

16.4%

EBITDA margin

30.7 ha

Break-even area

1.2 Four things an investor must understand

  • A tunnel hectare earns R1 460 000 of gross margin; an open-field hectare earns R53 100. That is a difference of 27.5 times. Tunnels cost roughly 7.1 times as much to establish, so the return on establishment capital still favours them heavily, 317 per cent against 82 per cent. Section 5 sets out why the plan nonetheless keeps most of its area open, and what would change that.
  • Break-even is 30.7 hectares against a Year 5 plan of 45 once finance cost is included. The farm does not cover its fixed cost base until Year 3. Years 1 and 2 are funded establishment, not trading.
  • Market commission is the third largest cost in the business. At R1.49 million in Year 5 it exceeds fertiliser. Shifting from 86.0 per cent to 58.0 per cent of volume sold through market agents is the single most valuable commercial project in the plan, worth roughly R47 000 for every percentage point moved.
  • Fresh produce prices are brutally volatile and largely outside the farmer’s control. A 25 per cent price fall is modelled in Section 16 and it takes Year 5 EBITDA to minus R1.78 million. That is not a remote scenario in this market.
Area under production and revenue. Revenue per hectare rises as tunnels are added and as the direct sales channel grows
Figure 1. Area under production and revenue. Revenue per hectare rises as tunnels are added and as the direct sales channel grows.

1.3 Headline numbers

R million unless stated

Year 1

Year 2

Year 3

Year 4

Year 5

Hectares under production

8.0

14.5

24.0

34.5

45.0

of which tunnels

1.0

1.5

2.5

3.5

4.5

Tonnes produced

401

802

1 511

2 303

3 188

Sold via market agents

86.0%

80.0%

72.0%

64.0%

58.0%

Market-equivalent value

2.27

4.60

9.16

14.68

21.40

Direct-channel premium

0.02

0.07

0.20

0.47

0.90

Gross sales

2.29

4.67

9.36

15.15

22.30

Less commission and agent levy

(0.23)

(0.44)

(0.79)

(1.13)

(1.49)

Net revenue

2.05

4.23

8.57

14.03

20.81

Direct production costs

(1.31)

(2.73)

(5.26)

(8.37)

(12.09)

Gross margin

0.74

1.50

3.31

5.65

8.72

Fixed costs

(1.13)

(1.92)

(2.98)

(4.11)

(5.30)

EBITDA

(0.39)

(0.42)

0.33

1.54

3.42

EBITDA margin

-19.0%

-10.1%

3.8%

11.0%

16.4%

Profit / (loss) after tax

(0.81)

(1.18)

(0.83)

0.08

1.58

Closing cash

0.59

0.88

1.54

1.04

1.38

EBITDA and profit after tax. EBITDA turns positive in Year 3 and profit after tax in Year 4
Figure 2. EBITDA and profit after tax. EBITDA turns positive in Year 3 and profit after tax in Year 4.

1.4 Investment conclusion

Measure

Value

Basis

Founder equity

R1.95m

At inception

Grant funding targeted

R3.50m

Blended Finance Scheme, Years 1 and 3; non-repayable

Loans and facilities

R9.49m

Production credit, asset finance and Land Bank facilities

Year 5 EBITDA

R3.42m

At a 16.4% margin

Owner’s funds at Year 5

R4.30m

Net asset value; the founder holds all of it

Return on founder equity

17.1%

R1.95m becomes R4.30m, a 2.20x multiple

Return excluding the grant benefit

-16.4%

If the R3.50m of grant had instead been debt

Project IRR

23.4%

On free cash flow with a terminal value of R17.11m

Return on capital deployed

26.7%

Year 5 EBITDA on R12.80m

First profitable year

Year 4

EBITDA turns positive in Year 3

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