Green Master Vegetables Business Plan — People and Operations

The permanent and seasonal labour establishment, harvest planning, and the operating disciplines behind consistent supply.

People and Operations

Jump to section

Role

Year 1

Year 3

Year 5

Responsibility

Founder and manager

1

1

1

Crop planning, buying, market relationships, funding

Farm manager

1

1

From Year 2; daily operations, planting schedule, labour

Agronomist

Contracted

1

Contracted from Year 2, appointed by Year 4 as a gate condition

Permanent field staff

4

9

14

Irrigation, spraying, planting, tunnel management

Seasonal harvest labour

Variable

Variable

Variable

Peaks at harvest; the reason plantings are staggered

Packhouse staff

2

5

8

Grading, packing, cold chain, dispatch

Driver and dispatch

1

2

3

Market runs and direct deliveries

Administration and bookkeeping

1

1

2

Invoicing, debtors, payroll, records for funders and certification

R’000

Year 1

Year 2

Year 3

Year 4

Year 5

Field and packhouse labour

486

780

1 248

1 760

2 290

Owner remuneration

264

318

384

444

510

Management and agronomy

216

396

588

792

Combined

750

1 314

2 028

2 792

3 592

As a share of net revenue

36.5%

31.1%

23.7%

19.9%

17.3%

Per hectare, R’000

93.8

90.6

84.5

80.9

79.8

People cost falls from 36.5 per cent of net revenue to 17.7 per cent across the plan, and from R93 800 a hectare to R79 400. Owner remuneration is a real cost from Year 1 at R264 000 rising to R510 000, deducted before EBITDA, so the break-even in Section 15 is calculated after the founder has drawn a living.

Previous section11. Funding