Green Master Vegetables Business Plan — Key Assumptions

Every yield, price, cost, capital and funding assumption behind the model, stated so a funder can test each one independently.

Key Assumptions

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  • 21.1 Production
  • 21.2 Market, cost and funding

21.1 Production

Assumption

Year 1

Year 5

Basis

Hectares under production

8.0

45.0

Expansion gated on confirmed water at every stage

of which tunnels

1.0

4.5

1.5 hectares added a year from Year 3, funded from cash flow

Open-field yield per hectare per crop

24 t

32 t

Improving agronomy, soil analysis and irrigation scheduling

Tunnel yield per hectare per crop

80 t

100 t

Controlled environment; requires the skill the Year 4 gate provides

Open-field crops per year

1.4

1.8

Cropping intensity is as valuable as yield and cheaper to improve

Tunnel crops per year

1.5

1.9

Short-cycle high-value crops under protection

Total tonnes produced

401

3 188

70.8 tonnes a hectare a year by Year 5

Gross margin per hectare, open field

—

R53 100

The volume base that carries the fixed costs

Gross margin per hectare, tunnel

—

R1 460 000

27.5 times open field, at 7.1 times the establishment cost

21.2 Market, cost and funding

Assumption

Value

Basis

Share sold via market agents

86.0% falling to 58.0%

The single most valuable commercial project in the plan

Commission and agent levy

12.0% of market-floor value

5% market commission plus a negotiated 7% agent levy against a 7.5% maximum

Direct-channel premium

6.0% rising to 10.0%

Earned by reliability over two seasons, not negotiated in Year 1

Packaging

17.0% of net revenue

The largest single cost line; tonnage-driven and price-insensitive

Transport

12.4% of net revenue

Tonnage-driven; diesel rose 53.8% in the year to May 2026

Fertiliser

11.6% of net revenue

Applied from annual soil analysis rather than by habit

Field and packhouse labour

11.0% of net revenue

Sectoral determination for agriculture

Fixed cost base

R1.13m rising to R5.30m

Falls from 55.0% of revenue to 25.5% as area grows

Owner remuneration

R264 000 rising to R510 000

A real cost, deducted before EBITDA

Total capital deployed

R12.81 million

Capitalised R11.11m, working capital R1.70m

Founder equity

R1.95 million

At inception

Grant funding targeted

R3.50 million

Blended Finance Scheme, Years 1 and 3; competitive and not committed

Loans and facilities

R9.50 million

Seven instruments; see Appendix C

Corporate income tax

27% of taxable profit

Assessed losses under the section 20 limitation; R90 000 arises in Year 5

Next section22. Conclusion