Rosebank Workspace Business Plan — Company and Business Overview
Legal structure, ownership, objectives and the current stage of development.
Section 4 of 29
Company and Business Overview
Jump to section
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company and Business Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis and Sizing
- 8. Customer Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan, FY2027 to FY2031
- 15. SWOT Analysis and Strategic Implications
- 16. Risk Analysis and Mitigation
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Model and Assumptions
- 20. Projected Financial Statements
- 21. Funding Requirement, Structure and Investment Returns
- 22. Sensitivity and Scenario Analysis
- 23. Key Performance Indicators and Management Dashboard
- 24. Conclusion and Recommendation
- A. Appendix A: Detailed Financial Statements
- B. Appendix B: FY2027 Monthly Operating and Cash Profile
- C. Appendix C: Assumption Register
- D. Appendix D: Glossary and Definitions
A newly incorporated South African operating company with three identified sites, an assembled founding team and a deliberately narrow mandate: premium flexible workspace in three Johannesburg nodes, nothing else.
3.1 Legal and ownership structure
Table 6 Company particulars
|
Registered name |
Rosebank Workspace Company (Pty) Ltd |
|
Trading name |
Meridian Workspaces |
|
Legal form |
Private company incorporated under the Companies Act 71 of 2008 |
|
Registered office |
Rosebank, Johannesburg, Gauteng |
|
Financial year end |
31 December |
|
Tax status |
South African resident taxpayer; corporate income tax at 27%; VAT registered |
|
B-BBEE |
Targeting Level 4 at inception, with a defined path to Level 2 by FY2030 through the employee share trust and enterprise development commitments described in Section 17 |
|
Auditor |
To be appointed at financial close from a mid-tier firm acceptable to the incoming investor |
|
Governance |
Board of five: two founder directors, two investor-nominated directors, one independent non-executive chair |
Shareholding before and after the transaction
Table 7 Indicative capitalisation
|
Shareholder |
Pre-money |
Post Tranche A |
Post Tranche B (fully diluted) |
|---|---|---|---|
|
Founders and management |
100.0% |
54.0% |
39.0% |
|
Incoming investor |
– |
38.0% |
53.0% |
|
Employee share trust |
– |
8.0% |
8.0% |
|
Total |
100.0% |
100.0% |
100.0% |
Source: Company. Tranche B is issued at a 25% uplift to the Tranche A price, conditional on the Rosebank centre reaching 75% occupancy. The employee share trust is established at close and vests over four years.
3.2 Mission, vision and strategic objectives
The Company’s stated purpose is to give mid-sized corporate teams access to the best office addresses in Johannesburg without the balance-sheet commitment that ordinarily accompanies them. Its ambition over the projection period is narrow by design: three centres, operated to a consistent standard, in three nodes that share an occupier base.
Table 8 Strategic objectives and their measures
|
Objective |
Measure |
Target |
By |
|---|---|---|---|
|
Establish the flagship |
Rosebank stabilised occupancy |
87% private suites |
Month 16 |
|
Prove the model repeats |
Sandton occupancy at month 13 from opening |
≥85% |
Month 29 |
|
Build a multi-site account base |
Members holding space in more than one centre |
≥20% of suite revenue |
FY2030 |
|
Achieve operating leverage |
Central overhead as a share of revenue |
≤15% |
FY2031 |
|
Reach investment-grade cover |
Debt service cover ratio |
≥2.5× |
FY2031 |
|
Protect the downside |
Rent cover at every stabilised centre |
≥2.4× |
Continuous |
|
Create an exit-ready asset |
Three stabilised centres, audited three-year record |
EBITDA ≥R14m |
FY2031 |
3.3 The three centres
Site selection follows a single rule: the Company takes space only where premium vacancy is below the metropolitan average and where the surrounding occupier base already contains the target customer. Each site has been identified, inspected and is the subject of advanced lease negotiation.
Table 9 Centre portfolio at build-out
|
Rosebank (flagship) |
Sandton CBD |
Waterfall City |
|
|---|---|---|---|
|
Lettable area |
2,600 m² |
2,200 m² |
2,000 m² |
|
Desk capacity |
289 |
244 |
222 |
|
Density |
9.0 m² per desk |
9.0 m² per desk |
9.0 m² per desk |
|
Lease commencement |
Month 1 (Jan 2027) |
Month 13 (Jan 2028) |
Month 34 (Oct 2029) |
|
Trading from |
Month 4 (Apr 2027) |
Month 16 (Apr 2028) |
Month 37 (Jan 2030) |
|
Base gross rental |
R250 / m² / month |
R278 / m² / month |
R212 / m² / month |
|
Escalation |
7.5% per annum |
7.5% per annum |
7.5% per annum |
|
Rent-free period |
4 months |
4 months |
4 months |
|
Landlord installation allowance |
R1,300 / m² (R3.38m) |
R1,450 / m² (R3.19m) |
R1,200 / m² (R2.40m) |
|
Gross capital cost |
R17.68m |
R14.20m |
R12.04m |
|
Net capital after allowance |
R14.30m |
R11.01m |
R9.64m |
|
Net capital per desk |
R49,485 |
R45,113 |
R43,433 |
|
Rate index versus Rosebank |
1.00 |
1.06 |
0.88 |
|
Stabilised annual contribution |
R9.96m |
R8.55m |
R6.38m |
|
Cash-on-cash return |
70% |
78% |
66% |
|
Payback from lease commencement |
35 months |
32 months |
33 months |
Source: Company financial model and lease term sheets under negotiation. Contribution is stated at stabilised occupancy in the year indicated in the model, before central overhead, depreciation, interest and tax.
Why these three nodes
- Rosebank. The tightest premium market in Gauteng, with P- and A-grade vacancy near 9%. Gautrain-connected, dense with professional services and mining-adjacent advisory firms, and supported by a mature retail and hospitality environment that materially improves the member proposition. The flagship is placed here because the node validates the product at the highest price point.
- Sandton CBD. The largest concentration of corporate head offices on the continent, but also the highest vacancy of the three at approximately 17% and the highest rental at R278/m². The Company enters second, once the brand has a trading record, and prices 6% above Rosebank to reflect the address.
- Waterfall City. The lowest vacancy in Gauteng at around 6% and a rapidly maturing corporate base, but a rate ceiling roughly 12% below Rosebank. It is the lowest-risk site on absorption and the lowest-margin on rate, which is why it is taken last, when the group can absorb a slower-yielding asset.
3.4 Current stage of development
Table 10 Development status at the date of this memorandum
|
Workstream |
Status |
Remaining to financial close |
|---|---|---|
|
Rosebank premises |
Heads of terms agreed; installation allowance and rent-free period confirmed in principle |
Lease signature, subject to funding |
|
Sandton premises |
Two options identified; landlord discussions opened |
Formal option or letter of intent by month 10 |
|
Waterfall City premises |
Node selected; no site committed |
Site selection from month 28 |
|
Founding team |
Managing director and operations director committed; heads of terms agreed |
Employment contracts at close |
|
Brand and identity |
Name secured, identity developed, domain and marks filed |
Complete |
|
Technology stack |
Member management, access control and billing platform selected |
Contracting at close |
|
Design and fit-out |
Concept design complete for Rosebank; quantity surveyor appointed |
Municipal approvals from month 1 |
|
Funding |
This process |
Equity, senior debt and asset finance commitments |
3.5 Assets, intellectual property and contracts
The Company’s principal assets at build-out will be leasehold improvements of R36.0 million at cost, furniture and equipment of R6.0 million, and technology and audio-visual infrastructure of R2.5 million. Its principal contractual assets are the three leases and the member agreement book. There is no proprietary technology: the member management, access control, booking and billing platforms are licensed from established vendors, which is the correct decision for an operator of this scale and removes a development risk that would otherwise sit on the critical path.
Registered intellectual property is limited to the trading name, logo and associated marks in classes 35, 36 and 43. The Company does not require sector licences beyond standard municipal business and occupancy certificates, fire compliance, and an occupational health and safety compliance regime under the Occupational Health and Safety Act 85 of 1993. Where food and beverage is offered on site it will be operated by a third-party concession under licence, keeping the associated health regulation and staffing outside the Company.