Rosebank Workspace Business Plan — Company and Business Overview

Legal structure, ownership, objectives and the current stage of development.

Section 4 of 29

Company and Business Overview

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A newly incorporated South African operating company with three identified sites, an assembled founding team and a deliberately narrow mandate: premium flexible workspace in three Johannesburg nodes, nothing else.

Table 6 Company particulars

Registered name

Rosebank Workspace Company (Pty) Ltd

Trading name

Meridian Workspaces

Legal form

Private company incorporated under the Companies Act 71 of 2008

Registered office

Rosebank, Johannesburg, Gauteng

Financial year end

31 December

Tax status

South African resident taxpayer; corporate income tax at 27%; VAT registered

B-BBEE

Targeting Level 4 at inception, with a defined path to Level 2 by FY2030 through the employee share trust and enterprise development commitments described in Section 17

Auditor

To be appointed at financial close from a mid-tier firm acceptable to the incoming investor

Governance

Board of five: two founder directors, two investor-nominated directors, one independent non-executive chair

Shareholding before and after the transaction

Table 7 Indicative capitalisation

Shareholder

Pre-money

Post Tranche A

Post Tranche B (fully diluted)

Founders and management

100.0%

54.0%

39.0%

Incoming investor

–

38.0%

53.0%

Employee share trust

–

8.0%

8.0%

Total

100.0%

100.0%

100.0%

Source: Company. Tranche B is issued at a 25% uplift to the Tranche A price, conditional on the Rosebank centre reaching 75% occupancy. The employee share trust is established at close and vests over four years.

3.2 Mission, vision and strategic objectives

The Company’s stated purpose is to give mid-sized corporate teams access to the best office addresses in Johannesburg without the balance-sheet commitment that ordinarily accompanies them. Its ambition over the projection period is narrow by design: three centres, operated to a consistent standard, in three nodes that share an occupier base.

Table 8 Strategic objectives and their measures

Objective

Measure

Target

By

Establish the flagship

Rosebank stabilised occupancy

87% private suites

Month 16

Prove the model repeats

Sandton occupancy at month 13 from opening

≥85%

Month 29

Build a multi-site account base

Members holding space in more than one centre

≥20% of suite revenue

FY2030

Achieve operating leverage

Central overhead as a share of revenue

≤15%

FY2031

Reach investment-grade cover

Debt service cover ratio

≥2.5×

FY2031

Protect the downside

Rent cover at every stabilised centre

≥2.4×

Continuous

Create an exit-ready asset

Three stabilised centres, audited three-year record

EBITDA ≥R14m

FY2031

3.3 The three centres

Site selection follows a single rule: the Company takes space only where premium vacancy is below the metropolitan average and where the surrounding occupier base already contains the target customer. Each site has been identified, inspected and is the subject of advanced lease negotiation.

Table 9 Centre portfolio at build-out

Rosebank (flagship)

Sandton CBD

Waterfall City

Lettable area

2,600 m²

2,200 m²

2,000 m²

Desk capacity

289

244

222

Density

9.0 m² per desk

9.0 m² per desk

9.0 m² per desk

Lease commencement

Month 1 (Jan 2027)

Month 13 (Jan 2028)

Month 34 (Oct 2029)

Trading from

Month 4 (Apr 2027)

Month 16 (Apr 2028)

Month 37 (Jan 2030)

Base gross rental

R250 / m² / month

R278 / m² / month

R212 / m² / month

Escalation

7.5% per annum

7.5% per annum

7.5% per annum

Rent-free period

4 months

4 months

4 months

Landlord installation allowance

R1,300 / m² (R3.38m)

R1,450 / m² (R3.19m)

R1,200 / m² (R2.40m)

Gross capital cost

R17.68m

R14.20m

R12.04m

Net capital after allowance

R14.30m

R11.01m

R9.64m

Net capital per desk

R49,485

R45,113

R43,433

Rate index versus Rosebank

1.00

1.06

0.88

Stabilised annual contribution

R9.96m

R8.55m

R6.38m

Cash-on-cash return

70%

78%

66%

Payback from lease commencement

35 months

32 months

33 months

Source: Company financial model and lease term sheets under negotiation. Contribution is stated at stabilised occupancy in the year indicated in the model, before central overhead, depreciation, interest and tax.

Why these three nodes

  • Rosebank. The tightest premium market in Gauteng, with P- and A-grade vacancy near 9%. Gautrain-connected, dense with professional services and mining-adjacent advisory firms, and supported by a mature retail and hospitality environment that materially improves the member proposition. The flagship is placed here because the node validates the product at the highest price point.
  • Sandton CBD. The largest concentration of corporate head offices on the continent, but also the highest vacancy of the three at approximately 17% and the highest rental at R278/m². The Company enters second, once the brand has a trading record, and prices 6% above Rosebank to reflect the address.
  • Waterfall City. The lowest vacancy in Gauteng at around 6% and a rapidly maturing corporate base, but a rate ceiling roughly 12% below Rosebank. It is the lowest-risk site on absorption and the lowest-margin on rate, which is why it is taken last, when the group can absorb a slower-yielding asset.

3.4 Current stage of development

Table 10 Development status at the date of this memorandum

Workstream

Status

Remaining to financial close

Rosebank premises

Heads of terms agreed; installation allowance and rent-free period confirmed in principle

Lease signature, subject to funding

Sandton premises

Two options identified; landlord discussions opened

Formal option or letter of intent by month 10

Waterfall City premises

Node selected; no site committed

Site selection from month 28

Founding team

Managing director and operations director committed; heads of terms agreed

Employment contracts at close

Brand and identity

Name secured, identity developed, domain and marks filed

Complete

Technology stack

Member management, access control and billing platform selected

Contracting at close

Design and fit-out

Concept design complete for Rosebank; quantity surveyor appointed

Municipal approvals from month 1

Funding

This process

Equity, senior debt and asset finance commitments

3.5 Assets, intellectual property and contracts

The Company’s principal assets at build-out will be leasehold improvements of R36.0 million at cost, furniture and equipment of R6.0 million, and technology and audio-visual infrastructure of R2.5 million. Its principal contractual assets are the three leases and the member agreement book. There is no proprietary technology: the member management, access control, booking and billing platforms are licensed from established vendors, which is the correct decision for an operator of this scale and removes a development risk that would otherwise sit on the critical path.

Registered intellectual property is limited to the trading name, logo and associated marks in classes 35, 36 and 43. The Company does not require sector licences beyond standard municipal business and occupancy certificates, fire compliance, and an occupational health and safety compliance regime under the Occupational Health and Safety Act 85 of 1993. Where food and beverage is offered on site it will be operated by a third-party concession under licence, keeping the associated health regulation and staffing outside the Company.