Rosebank Workspace Business Plan — Operating Model
Centre management, service delivery, fit-out standards and the cost discipline behind contribution.
Section 13 of 29
Operating Model
Jump to section
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company and Business Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis and Sizing
- 8. Customer Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan, FY2027 to FY2031
- 15. SWOT Analysis and Strategic Implications
- 16. Risk Analysis and Mitigation
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Model and Assumptions
- 20. Projected Financial Statements
- 21. Funding Requirement, Structure and Investment Returns
- 22. Sensitivity and Scenario Analysis
- 23. Key Performance Indicators and Management Dashboard
- 24. Conclusion and Recommendation
- A. Appendix A: Detailed Financial Statements
- B. Appendix B: FY2027 Monthly Operating and Cash Profile
- C. Appendix C: Assumption Register
- D. Appendix D: Glossary and Definitions
Eighteen centre staff across three centres, a licensed technology stack and no proprietary development, the operating model is deliberately conventional so that execution risk sits in leasing and sales, where it can be managed.
12.1 Centre operating model
Table 35 Centre operating structure and staffing
|
Role |
Rosebank |
Sandton |
Waterfall |
Responsibilities |
|---|---|---|---|---|
|
Centre manager |
1 |
1 |
1 |
P&L accountability, member relationships, renewals, supplier management |
|
Member experience lead |
1 |
1 |
1 |
Onboarding, service requests, events, utilisation reporting |
|
Front of house |
2 |
2 |
1 |
Reception, visitor management, meeting-room turnaround, mail |
|
Facilities and maintenance |
1 |
1 |
1 |
Planned and reactive maintenance, contractor supervision, compliance walks |
|
Community and events coordinator |
1 |
– |
– |
Group events programme, run from the flagship |
|
Night and weekend concierge |
1 |
1 |
1 |
After-hours access and support, 16:00–22:00 and weekend cover |
|
Total centre headcount |
7 |
6 |
5 |
|
|
Desks per centre FTE |
41 |
41 |
44 |
Against an industry range of 35 to 55 |
Cleaning, security and food and beverage are outsourced. Cleaning and security are procured on a per-square-metre basis and modelled at R34 per square metre per month escalating with inflation. Food and beverage is a concession: the operator pays the Company a commission on turnover and carries its own staff, licensing and stock. This keeps roughly nine full-time equivalents and a food-safety compliance regime off the Company’s books at the cost of a share of a low-margin revenue line.
12.2 Facilities and infrastructure specification
Table 36 Infrastructure specification and capital cost
|
System |
Specification |
Capital treatment |
Cost basis |
|---|---|---|---|
|
Base build and partitioning |
Enclosed suites with acoustic partitioning to 42dB, glazed fronts, suspended ceilings and lighting to SANS 10114 |
Leasehold improvement, 10-year life |
R4,900–R5,600 per m² |
|
HVAC |
Zoned VRV with individual suite control and after-hours scheduling |
Leasehold improvement |
Included in base build |
|
Power resilience |
Building generator (landlord) plus centre-level UPS on all workstations, network and access control; 45-minute autonomy |
FF&E and leasehold improvement |
Approximately R2,100 per desk |
|
Connectivity |
Dual-carrier fibre with automatic failover, 1 Gbps symmetrical, managed switching, segregated member VLANs, enterprise wireless |
Technology, 3-year life |
R3,200–R3,400 per desk |
|
Access control |
Biometric and card access at perimeter, floor and individual suite; visitor pre-registration |
Technology, 3-year life |
Included in technology |
|
Audio-visual |
Video conferencing in all bookable rooms, digital signage, event AV in the flagship |
Technology, 3-year life |
Included in technology |
|
Furniture and fittings |
Height-adjustable desks in suites, task seating, storage, lounge and kitchen fittings |
FF&E, 6-year life |
R6,900–R7,400 per desk |
|
Water resilience |
Storage tanks with pressure system and filtration |
Leasehold improvement |
Included in base build |
12.3 Technology stack
The Company licenses rather than builds. Member management, booking, access control, billing and accounting are all commercially available platforms with established South African implementations. Total technology operating cost is modelled at a fixed R22,000 per centre per month plus R165 per occupied desk, escalating with inflation, R2.6 million in FY2031, or 3.5% of revenue.
Table 37 Systems architecture
|
Layer |
Function |
Approach |
|---|---|---|
|
Member management and CRM |
Pipeline, contracts, member records, renewals |
Licensed workspace management platform |
|
Booking and access |
Meeting-room booking, door access, visitor management |
Integrated with the member platform; single member credential |
|
Billing and collections |
Recurring invoicing, consumption billing, debit order collection, arrears workflow |
Licensed platform integrated to the accounting ledger |
|
Finance |
General ledger, fixed assets, payables, management reporting |
Cloud accounting with a fixed-asset module |
|
Network and security |
Segregated member VLANs, managed firewall, wireless controller, logging |
Managed service from the primary connectivity provider |
|
Data governance |
Member personal information, retention, access control, breach response |
POPIA compliance framework adopted at inception; information officer registered |
12.4 Procurement and supply chain
- Fit-out is procured on a single principal contractor basis per centre, with a quantity surveyor appointed to the Company and a fixed-price contract with a defined provisional sums schedule. Contingency of 6% of capital cost is carried in the funding plan.
- Furniture is procured directly from two suppliers to a standard specification across all three centres, which supports both price and the ability to move stock between centres.
- Connectivity is contracted with two independent carriers on separate physical routes. The second carrier is a cost the Company chooses to carry because enterprise IT approval depends on it.
- Consumables, cleaning and security are contracted annually with a documented rate card and a service level agreement that mirrors the standards published to members in Section 5.4.
12.5 Working capital and cash operations
All member fees are invoiced monthly in advance and collected by debit order on the first business day of the month. Deposits of one month are held for suite and dedicated members and are not treated as revenue. Arrears are escalated at day 7, suspended at day 21 and set against deposit at day 45. The model assumes five days of receivables, thirty-two days of payables and a deferred revenue balance equal to approximately 55% of a month’s revenue.
Table 38 Working capital profile (R million)
|
2027 |
2028 |
2029 |
2030 |
2031 |
|
|---|---|---|---|---|---|
|
Trade and other receivables |
0.2 |
0.5 |
0.7 |
0.9 |
1.0 |
|
Prepayments |
0.1 |
0.2 |
0.2 |
0.2 |
0.2 |
|
Trade and other payables |
(1.8) |
(3.2) |
(3.6) |
(4.9) |
(5.2) |
|
Deferred revenue |
(0.8) |
(1.8) |
(2.2) |
(3.1) |
(3.4) |
|
Member deposits held |
(1.0) |
(2.4) |
(2.9) |
(4.1) |
(4.4) |
|
Net working capital |
-3.2 |
-6.7 |
-7.9 |
-11.0 |
-11.7 |
|
Movement (cash inflow) |
3.2 |
3.5 |
1.1 |
3.1 |
0.8 |
|
Debtor days |
5 |
5 |
5 |
5 |
5 |
|
Creditor days |
32 |
32 |
32 |
32 |
32 |
|
Cash conversion cycle (days) |
(27) |
(41) |
(43) |
(46) |
(44) |
Source: Company financial model. A negative cash conversion cycle means the business is funded in part by its customers.
12.6 Compliance, health and safety
- Occupational Health and Safety Act 85 of 1993: appointed health and safety representative per centre, documented emergency evacuation plan, quarterly drills, first-aid and fire-equipment compliance certificates.
- Municipal occupancy certificates, fire compliance certificates and annual electrical certificates of compliance for each centre, obtained before opening and maintained.
- POPIA: registered information officer, member data inventory, retention schedule, access-control policy and a documented breach response procedure. Required by enterprise members as a condition of contracting.
- Consumer Protection Act: member agreements drafted for compliance with the cooling-off, cancellation and plain-language provisions applicable to smaller members.
- Insurance: public liability, business interruption, contents and leasehold improvements, and cyber liability, with cover levels reviewed annually against the replacement cost of the fitted estate.